Merative names Jeff Reid to lead Cúram

Effective today, 23 September 2024, Jeff Reid will be the executive vice president and general manager for Cúram, our solution that transforms the delivery of government social services.

Jeff brings exceptional experience as a global technology services business leader. Throughout his career, he has used clear strategies, innovation, and market-driven insights to drive real results for businesses.

Most recently as an executive at Gainwell Technology Company, Jeff led teams across a complex Software-as-a-Service business including Medicaid Solutions, Human Services & Public Health and Digital User Experience.

Before joining Gainwell, Jeff oversaw Humana’s wellness business and spearheaded digital transformation across the company’s web, mobile, and social platforms. Jeff was instrumental in crafting user-friendly, data-driven, and personalized digital experiences that served 20 million members and providers.

Earlier in his career, Jeff served as vice president of digital marketing, strategy, and channels at TIAA-CREF Financial Services, leading enterprise-wide digital initiatives resulting in record-high customer satisfaction. He has held executive roles at The Hartford and spent 16 years at UPS — overseeing the company’s global digital channel comprising 104 country websites in 32 languages.

Jeff holds a master’s degree in business administration from the Moore School of Business at the University of South Carolina.

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